Visit Maldives Corporation (VMC) has launched an outdoor advertising campaign across central London, designed to strengthen the Maldives’ brand visibility in the United Kingdom ahead of World Travel Market (WTM) London 2025, one of the world’s leading international travel trade events.
The two-month Taxi Advertising Campaign brings a vibrant touch of the tropics to London’s streets, wrapping 100 taxis in the Maldives’ signature ocean blues and island imagery. The initiative aims to capture the attention of high-value travellers, tourism professionals, and media attending WTM London, showcasing the Maldives as a premium travel destination during one of the most influential periods on the global tourism calendar.
Five leading tourism partners have collaborated with Visit Maldives on this campaign; Kandima Maldives, Universal Resorts, Kaimoo Resorts and Hotels, Brennia Kottefaru, and Riu Atoll and Riu Palace Maldivas. Each partner is represented through 20 branded taxis (40 supersides), creating a total of 200 supersides circulating across central London’s busiest routes and high-traffic zones.
The campaign is designed to elevate the Maldives’ brand presence, aligning with ongoing global marketing initiatives to position the destination as a premium, diverse, and experience-rich choice for travellers. By contrasting London’s cool autumn atmosphere with the warm, inviting hues of the Indian Ocean, the campaign evokes a powerful sense of escapism, reminding audiences that paradise is only a flight away.
“This campaign brings the spirit of the Maldives to one of our key markets at a time when global attention is focused on London,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation. “It reflects our strategy to maintain strong destination visibility while inspiring travellers to rediscover the Maldives as the ultimate haven of warmth, luxury, and connection.”
The Taxi Advertising Campaign serves as an extension of Visit Maldives’ wider efforts at WTM London 2025, reinforcing the destination’s visibility in one of its key source markets. By aligning the campaign with the world’s leading travel trade event, Visit Maldives amplifies its presence among global tourism professionals, driving awareness, engagement, and renewed interest in the Maldives as a premier destination for luxury and experiential travel.