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Visit Maldives Corporation holds its first quarterly Maldives Tourism Intelligence Briefing for 2026

Visit Maldives Corporation (VMC) successfully held the Quarterly Insights: Maldives Tourism Intelligence Briefing (Q1 2026), bringing together industry leaders, policymakers, and stakeholders to review tourism performance, share market intelligence, and align on strategic priorities for the year ahead.

The Quarterly Insights series provides a platform for timely access to real-time tourism data, emerging travel trends, and forward-looking market insights, while fostering collaboration and dialogue across the sector.

The conference commenced with opening remarks from Mr. Ibrahim Shiuree, CEO & Managing Director, who highlighted the strong growth of Maldivian tourism in 2025 and the nation’s rising global profile. Looking ahead, he outlined plans for 2026 as a year of content creation, including the innovative Creatoll platform for content creators and its associated summit, aimed at showcasing the Maldives’ natural and cultural experiences and further strengthening its position as a premium destination.

"The Quarterly Insights session provides a platform for reflection, learning, and strategic planning,” said Ibrahim Shiuree. “It gives you market intelligence and real-time data on emerging travel trends for the 2026 season, along with a first look at the promotional roadmap. Equally important, it is an opportunity for peer networking and open dialogue. By collaborating closely, we can collectively drive the growth, resilience, and global appeal of Maldivian tourism."

Ms. Sabeeha Ahmed, Chief Operating Officer, presented insights on overall arrivals performance, market composition, and demand outlook, while Mr. Nasrulla Adam, Chief Commercial Officer, shared key promotional priorities for the year. Mr. Ahmed Afruh
Rasheed, Creative Director, highlighted the digital marketing strategy for the first half of 2026, introducing the SeaSational Summer campaign, aimed at increasing tourist arrivals during the 2026 shoulder season.

Closing the session, Mr. Abdulla Giyas, Chairperson of VMC’s Board of Directors, emphasized that the Maldives Tourism Intelligence Briefing is a key platform for continuous, data-driven dialogue and industry feedback, alongside strong recent performance marked by record arrivals and revenues. He highlighted a strategic shift from volume to value, focusing on yield, visitor spend, and seasonality, while noting the industry’s resilience amid global uncertainty.

"The feedback we receive from the industry is invaluable, helping us refine strategies and make informed decisions. We look forward to the next Quarterly Insights session in April, where we will share even more data from key sources including MMA, MIRA, and MACL, and continue this dialogue to strengthen Maldives tourism together," he said.

The session included an interactive feedback segment, allowing participants to exchange ideas, provide feedback, and discuss shared challenges, reinforcing the collaborative spirit of the briefing. It concluded with networking opportunities, further enabling engagement and partnership among industry stakeholders.

Visit Maldives Corporation will continue to host the Quarterly Insights series as part of its commitment to transparency, collaboration, and evidence-based tourism development.

Source: visitmaldives.com, retrieved 2 February 2026

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